ROLA ROLA X Jang Wonyoung: The Ultimate Cool, Chic Young Classic

ROLAROLA, a young classic womenswear brand with a French sensibility, has unveiled its 26 SS campaign, “THE DAY, UNFOLDED,” featuring Jang Wonyoung. Now in her third year as the brand’s muse, Jang presents a fresh new take on ROLAROLA style in this campaign, with more relaxed silhouettes and bolder layering than before.

This campaign captures moments that quietly accumulate within the familiar rhythms of everyday life, seen through ROLAROLA’s distinctive lens. The pictorial with Jang Wonyoung showcases a wide range of looks—from casual, comfortable styles ideal for daily wear to outfits highlighted by refined, eye-catching layering.

In particular, Jang Wonyoung perfectly conveys the season’s mood for ROLAROLA with a vibrant, springlike expression and aura. Centered on everyday staples such as lightweight outerwear, knits, and sweatshirts, the collection offers a versatile lineup designed to stay in your wardrobe for years, while proposing stylish outfits built around layering.

Notably, the brand has prepared a broad selection of knit pieces that style effortlessly across innerwear and outerwear. The asymmetrical “off-shoulder knit” emphasizes femininity with a naturally revealed shoulder line, while adding a point of interest with the “Maison Rola” logo rendered in chain embroidery. Capturing the lively mood of spring in shades like pink, olive, and purple, the “layered knit cardigan” creates the look of a double-layered outfit with dual button details and contrasting color accents.

Also appealing are a cardigan made with a yarn that gives a subtly fuzzy, hairlike texture for a cozy feel, and a halter-neck sleeveless set featuring attractive detailing at the bust, finished with shirring and seam lines.

With a roomy oversized fit, the casual “half-zip sweatshirt” and “patchwork hooded zip-up” are comfortable to wear and work well not only for everyday looks but also for campus and street style.

The “leather bomber jacket,” made practical with faux leather and a cropped length, is elevated with meticulous details such as a wide diagonal placket, tab buttons, and embossed printing. You can also find items like an off-shoulder sweatshirt featuring the “I Love Rola” logo, a multi-stripe knit, and a lace-detailed V-neck knit.

In this campaign, Jang Wonyoung naturally interprets ROLAROLA’s classic mood through her own everyday rhythm, completing the season’s vibe with cool fits and refined layering that feel comfortable and effortless rather than overdone.

Meanwhile, ROLAROLA’s 26 Spring Collection is available via the brand’s official online store and online platforms such as Musinsa and 29CM, as well as at offline stores nationwide including its Hannam and Seongsu flagship stores. Continuing its momentum in Asian markets such as Bangkok and Japan, ROLAROLA is also steadily accelerating its push into global markets. To celebrate the collection launch, the brand will run a limited-time 10% discount promotion, along with a gift event offering a “Maison de Rola Tin Case Custom Set” to customers who spend 70,000 won or more.